The Supply Chaney Podcast
Learn from the experience and expertise of people across the supply chain industry, from those who drive results today to those innovating for a better tomorrow. The podcast supports Supply Chaney’s mission to be a connected, creative, and capable supply chain resource and a respected member of the supply chain community.
The Supply Chaney Podcast
Ep. 47 - Marketing in Logistics
In this episode, Nathan Chaney interviews Jennie Malafarina, CEO of Virago Marketing, who shares her inspiring journey from a challenging upbringing to becoming a successful entrepreneur in the marketing space for the trucking and logistics industry. Jennie discusses her education, military experience, and the various roles she held before founding her agency. She emphasizes the importance of community, networking, and adaptability in business, offering valuable insights for aspiring entrepreneurs. The conversation also touches on her favorite books and quotes that motivate her.
Chapters
00:00 Introduction to Marketing in Supply Chain
02:56 Jennies Background and Upbringing
06:03 Transitioning to College and Military Service
12:00 Career Path and Professional Growth
17:56 Marketing Strategies and Agency Experience
20:07 Building Relationships in the Industry
21:33 Teaching and Mentoring the Next Generation
25:41 Understanding Market Strategies and Customer Needs
31:27 The Entrepreneurial Journey and Community Building
35:45 Books and Quotes that Inspire
42:00 Jenny's Journey: Grit and Determination
43:01 Types of Entrepreneurs: Natural vs. Intentional
44:26 Marketing in Logistics: Leveraging Expertise and Relationships
Surgere is the official sponsor of The Supply Chaney Podcast for 2025. Surgere’s singular focus is building AI-powered, frictionless supply chains that result in real time, end-to-end visibility with 99.9% accuracy for partners and customers.