The Supply Chaney Podcast
Learn from the experience and expertise of people across the supply chain industry, from those who drive results today to those innovating for a better tomorrow. The podcast supports Supply Chaney’s mission to be a connected, creative, and capable supply chain resource and a respected member of the supply chain community.
The Supply Chaney Podcast
Ep. 50 - Marketing Strategies in Supply Chains
In this episode of the Supply Chaney podcast, Nathan Chaney interviews Kara Brown, co-founder and CEO of Lead Coverage, a consultancy specializing in go-to-market strategies for the supply chain industry. Kara shares her journey from a marketing novice to a thought leader in intent data marketing, emphasizing the importance of understanding total addressable markets and the role of intent data in driving revenue. She discusses her commitment to empowering women in business and the lessons learned in entrepreneurship, including the distinction between being an individual contributor and a CEO.
Chapters
00:00 Introduction to Kara Brown and Lead Coverage
02:08 Kara's Journey into Marketing and Supply Chain
08:21 The Evolution of Marketing Strategies
14:40 Understanding Total Addressable Market (TAM)
20:42 The Importance of Intent Data in Marketing
26:50 Kara's Role in Intent Data Marketing
32:49 Empowering Women in Business
37:45 Lessons Learned in Entrepreneurship
Surgere is the official sponsor of The Supply Chaney Podcast for 2025. Surgere’s singular focus is building AI-powered, frictionless supply chains that result in real time, end-to-end visibility with 99.9% accuracy for partners and customers.