The Supply Chaney Podcast
Learn from the experience and expertise of people across the supply chain industry, from those who drive results today to those innovating for a better tomorrow. The podcast supports Supply Chaney’s mission to be a connected, creative, and capable supply chain resource and a respected member of the supply chain community.
The Supply Chaney Podcast
Ep. 72 - Sustainability: From Trend to Survival with Jocham Reuter
In this episode of the Supply Chaney podcast, Nathan Chaney interviews Jochum Reuter, a seasoned professional in the supply chain and logistics sector with a focus on sustainability. They discuss Jochum's background, the importance of education and sales in the industry, and the evolving landscape of supply chain visibility and sustainability. Jochum shares insights from his extensive travel experiences and his work with BigMile, a company dedicated to measuring CO2 emissions in logistics. The conversation highlights the growing demand for sustainable practices in business and the necessity of measuring and analyzing emissions to drive change.
Chapters
00:00 Introduction to Sustainability in Supply Chain
02:48 Jochum's Background and Career Journey
05:21 Cultural Insights from Growing Up in the Netherlands
08:04 The Role of Sales in Education and Customer Engagement
10:33 Sports and Hobbies: A Glimpse into Jochum's Life
13:26 The Importance of Simulation in Learning
15:58 Building a Successful Sales Organization
18:44 Engagement with Professional Communities
21:00 The State of Supply Chain Visibility
23:42 BigMile's Role in Measuring CO2 Emissions
26:38 The Shift Towards Sustainability in Business
29:10 Final Thoughts on Sustainability and Business Strategy
Surgere is the official sponsor of The Supply Chaney Podcast for 2025. Surgere’s singular focus is building AI-powered, frictionless supply chains that result in real time, end-to-end visibility with 99.9% accuracy for partners and customers.