The Supply Chaney Podcast
Learn from the experience and expertise of people across the supply chain industry, from those who drive results today to those innovating for a better tomorrow. The podcast supports Supply Chaney’s mission to be a connected, creative, and capable supply chain resource and a respected member of the supply chain community.
The Supply Chaney Podcast
Ep. 94 - Understanding Supply Chain Visibility with Michael Schwabe
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In this episode, Nathan Chaney interviews Michael Schwabe, the Global Head of Marketing at Surgere, exploring the intersection of marketing and supply chain visibility. They discuss Michael's background, the evolution of marketing tools, and how supply chain visibility impacts operations and storytelling.
Chapters
00:00 Introduction to Supply Chain and Marketing
02:46 Michael Schwab's Background and Early Influences
05:33 Career Path and Early Jobs
08:38 Education and Transition to Communications
11:30 Evolution of Marketing Tools and Strategies
14:17 Career Journey in Marketing and Advertising
18:08 Understanding Supply Chain Visibility
20:43 Marketing Strategies at Surgere
23:33 Conferences and Networking in Marketing
27:34 Defining Supply Chain Visibility
37:37 Conclusion and Future Outlook
Surgere is the official sponsor of The Supply Chaney Podcast for 2026. Surgere’s singular focus is building AI-powered, frictionless supply chains that result in real time, end-to-end visibility with 99.9% accuracy for partners and customers.