The Supply Chaney Podcast
Learn from the experience and expertise of people across the supply chain industry, from those who drive results today to those innovating for a better tomorrow. The podcast supports Supply Chaney’s mission to be a connected, creative, and capable supply chain resource and a respected member of the supply chain community.
The Supply Chaney Podcast
Ep. 101 - Supply Chain Podcasting with Kevin Lawton
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In this live podcast-style conversation from the IWLA event, Kevin Lawton and Nathan Chaney dive into the evolution of podcasting, content creation, and marketing in the warehousing and logistics industry. Both share their paths into supply chain, lessons learned from operations leadership, and how curiosity, networking, and consistent content creation opened unexpected doors in their careers.
The discussion explores the power of podcasts as educational and relationship-building tools, why authentic thought leadership matters more than constant sales pitches, and how logistics companies can leverage content to build trust, visibility, and industry authority. The conversation also highlights practical marketing advice for 3PLs and solution providers, including batching content, empowering operational leaders to become visible voices online, and creating educational content that resonates with customers.
This episode is packed with practical insights for warehouse operators, logistics leaders, marketers, and anyone interested in the growing role of content and community in supply chain.
Chapters
00:00 – Opening & Podcast Fireside Chat Concept
01:00 – Kevin Lawton’s Journey into Warehousing & Podcasting
05:05 – Starting a Podcast to Learn the Industry
08:07 – Nathan Chaney’s Supply Chain Career Path
12:00 – Leadership Lessons from Running a P&L Early
14:20 – Discovering Automation & Innovation Through ProMat
16:00 – Launching Supply Chaney & Supply Chain Social Club
19:38 – Teaching Supply Chain & Developing Future Leaders
20:40 – Why Warehouse Leaders Need More Industry Exposure
25:00 – The Secret to Podcast Consistency & Longevity
29:10 – Turning Podcasts into Multi-Use Content Assets
32:00 – Should Companies Launch Their Own Podcast?
37:00 – Creating Educational Content That Builds Authority
41:10 – TikTok Shop, Warehousing & Modern Content Marketing
44:53 – Marketing Do’s & Don’ts for 3PLs
47:30 – Thought Leadership vs. Constant Selling
51:00 – AI Content Pitfalls & Staying Authentic
53:40 – Final Marketing Takeaways & Closing Thoughts
Surgere is the official sponsor of The Supply Chaney Podcast for 2026. Surgere’s singular focus is building AI-powered, frictionless supply chains that result in real time, end-to-end visibility with 99.9% accuracy for partners and customers.